I am a marketing researcher focused on understanding the impact of time perception on consumer behavior and well-being.

Employing a mix of methods—including lab, online, and field experiments; eye-tracking; and analysis of longitudinal and secondary data—I investigate how time poverty, temporal gains, and ways of spending time influence people’s emotional experiences, judgments, and behavior. My dissertation work on time earned an honorable mention for the 2022 John A. Howard AMA Award.

I received my PhD in Management (Marketing specialization) from IESE Business School in 2022, my MSc in Economics and Management of Arts, Culture, Media and Entertainment from Bocconi University in 2015, and my BSc in Economics and Management from LUISS University in 2013. Before pursuing my PhD, I worked in digital marketing in both Italy and the UK.

In addition to research, I have a passion for sports (especially running), music (particularly Radiohead), and food (pizza is a predictable favorite, being Italian!). During my time in Barcelona and Los Angeles, I organized several fitness initiatives, including a running club, to promote socialization and wellness.